SEGA of America is proud to announce that "You are already dead." ...We would also like to announce that Fist of the North Star: Lost Paradise will be launching in North America and Europe on PlayStation 4 on October 2nd, 2018! Brought to you by Ryu ga Gotoku Studio, the development team behind the acclaimed Yakuza series, Lost Paradise is a high-intensity action-adventure RPG based within the ... more.

Since 2005, Kazuma Kiryu, the Dragon of Dojima, one of the few remaining legendary yakuza, has overcome trials and tribulations that would make lesser men crumple. Now, at 48 years old and with an adopted family to protect, he's reached the final steps of his personal journey. Experience the conclusion to Kiryu's story and see how far he's willing to go for family in Yakuza 6: The Song of Life, av... more.

SEGA of America has released a series of short live action films for Yakuza 6: The Song of Life on the SEGA America YouTube channel. These short films, produced in collaboration with Liquid Advertising and director Christopher Ewing, were all shot on location in Tokyo, Japan. They focus on exploring the legend of the Dragon of Dojima from the perspectives of three individuals who had ... more.

Kazuma Kiryu is a man who knows how to enjoy a nice, cold drink, especially when he has to deal with the stress of raising a child, uncovering the truth behind mysterious accidents, and occasionally taking on massive criminal organizations single-handedly. With Yakuza 6: The Song of Life's "After Hours" Premium Edition, you can prepare drinks that would make even the Dragon of Dojima crack a sm... more.

Grab a bottle of Staminan X and slip on your white snakeskin shoes, because it's time to head back to Kamurocho in the Yakuza 6: The Song of Life Prologue Demo! Take control of Kiryu, The Dragon of Dojima, and start smashing heads with explosive Heat Actions, pump iron at the new RIZAP gym, hit a few home runs at the batting cages, and master the beautiful and time-honored art of karaoke before th... more.

Gray jacket, red shirt with the collar up and that perfectly styled hair. It's him, Kazuma Kiryu, the Dragon of Dojima, with a dozen of the strongest men known in Kamurocho. You've done your best to put together the strongest team possible in hopes of conquering this territory. Two dozen bodies move, flooding the streets with roundhouse kicks and quick jabs. The wave of men quickly takes your t... more.

What does a man with the world on his shoulders and a child to look after do to relax and unwind? In Yakuza 6: The Song of Life, Kiryu enjoys a swing of the bat, a jostle of the joystick, or some good old-fashioned mahjong. The world of Yakuza 6, encompassing the cities of Kamurocho and Onomichi, offers a variety of amusement activities to pass the time in between critical missions and hilario... more.

Today sees the launch of the latest iteration of the world's most revered sports management simulation as SEGA and Sports Interactive release Football Manager 2018 worldwide, digitally and in-stores.  Football Manager 2018 brings with it over 1,000 new improvements and features, building on the success of last year's game to make this the most in-depth Football Manager yet. New staff ro... more.

Sega’s critically-acclaimed, open world action-adventure beat ‘em up series, Yakuza, needs no introduction. Since the days of the Playstation 2, gamers everywhere have experienced the trials and tribulations of the game’s protagonist, Kazuma Kiryu. Whether it involved being framed for murder or taking on an orphanage, the Yakuza turned anti-hero has found a place in the hearts of millions. ... more.

Join Joe Thomlinson, from Football Daily, as he talks us through the mode that lets you live out your football dream team fantasies in Football Manager 2018, in Sports Interactives Fantasy Draft feature video, here: <insert link> This year's Fantasy Draft mode features a new user interface that's been designed specifically with streamers in mind. With a more streamlined UI, and more ... more.