Sega of America announced today that its iconic ‘blue blur,’ Sonic the Hedgehog, will be racing once again in Sonic Boom: Fire & Ice for Nintendo 3DS. The newest title will build off of the highly successful animated series on Cartoon Network, currently the #1 program on all TV among boys 6-11 and 9-14 in its time period, and serve as the latest chapter in the Sonic Boom franchise. The gam... more.

Sega of America, is heading to 2014 PAX Prime in Seattle with its fall lineup in tow and ready to unleash on all in attendance. Gamers will be given the chance for hands-on demos of Alien: Isolation, Sonic Boom: Rise of Lyric, Sonic Boom: Shattered Crystal and Hatsune Miku: Project DIVA F 2nd, creating a unique experience for fans as they get a detailed look at the hottest games of the year. ... more.

Sega is pleased to present the latest in immersive and interactive entertainment at the 2014 Electronic Entertainment Expo (E3) taking place at the Los Angeles Convention Center on June 10-12, 2014. Highly anticipated titles Alien: Isolation and two new titles under the Sonic Boom umbrella will join the next game featuring virtual singing superstar Hatsune Miku in the South Hall, booth #1637. ... more.