Margaret, the Sadistic Stud-Keeping Secretary of the Velvet Room has a book she would like to show you. Specifically, her Grimoire de Coeur, that contains her three personas, Cu Chulainn, Yoshitsune, and Ardha. Margaret is paid DLC and will be released on Oct. 7, the same day that Marie and Adachi revert from free to paid DLC. All three characters will be priced at $4.99 beginning Oct. 7. Other... more.

We've got three new Persona 4 Arena Ultimax character videos to Sho you this week, and they're rife with evil and puns. Sho is the first newcomer, sporting red hair, dual katanas and lacking in one very big category: a Persona. But don't automatically assume it's a weakness, as he has plenty of strengths. Then there's Minazuki, who looks exactly like Sho, but throws his new Persona, Tsukiyomi, ... more.

Persona 4 Arena Ultimax character videos keep rolling on, and this week they feature some of Yasogami High School's best fighters...and Yosuke. Yukiko Amagi is back with her deadly range and zoning, P4 protagonist Yu Narukami has some new Zio-fueled combos, and Yosuke, for as much as I hate on him, gets combo-tastic with new moves that really take advantage of his speed. Yu: Yukiko: ... more.

So it's turned into trailer week over at Atlus! Today, we're showing off the English character trailers for three of P4AU's newest combatants: Yukari Takeba in her Feather Pink Phoenix Ranger suit, mega-idol Rise Kujikawa, and the baseball bat-wielding Stupei Iori, Ace Defective. Sorry, I mean Junpei Iori, Ace Detective. Pre-Orders (P4AU is NOT region locked for the Americas): In addition... more.

Persona 4 Arena Ultimax, the upcoming fighting game from Atlus will not be region locked for the Americas and will be available this fall for the PlayStation 3 and Xbox 360; pre-orders and all first-run editions will include a collectible Teddie bop bag and Set #1 of the iconic Persona Tarot cards. (Set #2 will be included with Persona Q: Shadow of the Labyrinth.) This follows the recent announ... more.

Delve deeper into the world behind the Shin Megami Tensei universe with the game that started it all. Localized into English for the first time in history, Shin Megami Tensei explores the iconic struggle between Law and Chaos with over 40 hours of dungeon-crawling, role-playing action. Shin Megami Tensei is the flagship title that established ATLUS as a leading developer of mature-themed, strat... more.

For the first time in history, the ground-breaking role-playing game Shin Megami Tensei will be localized for North American release. The original struggle between Law and Chaos is being localized by the Atlus team behind Persona 4, Catherine, and Shin Megami Tensei IV, and coming exclusively to the App Store in 2014. This is the seminal Shin Megami Tensei title that started it all for Atlus, the... more.

For the first time in history, the ground-breaking role-playing game Shin Megami Tensei will be localized for North American release. The original struggle between Law and Chaos is being localized by the Atlus team behind Persona 4, Catherine, and Shin Megami Tensei IV, and coming exclusively to the App Store in 2014. This is the seminal Shin Megami Tensei title that started it all for Atlus, t... more.

I am thou. Thou art I. From the sea of our souls come new games in the Persona series. That's right, the time has come for the Velvet Room to open once again, so dust off those Social Links and keep an eye out for blue butterflies - Atlus' acclaimed Persona series is returning to North America with completely new games for this year and beyond. "The Persona series is one of the most progressi... more.

ATLUS today announced plans to bring Persona 4 Arena, the highly anticipated fighting spinoff of the award-winning Persona series of roleplaying games, to North America this summer for Xbox 360 and PlayStation 3. Developed in partnership with genre master Arc System Works, Persona 4 Arena uses gorgeous, hand-drawn, high definition 2D anime-style fighters and colorful, over-the-top special effe... more.