At Gamescom Need for Speed Rivals unveiled two new features in the game – the return of personalization and a new take on career progression – built to sync with AllDrive. AllDrive destroys the line between single player, co-op and multiplayer, automatically connecting players to their friend’s racing world. Need for Speed Rivals will glorify the heat of competition in the legendary ri... more.

We want to take a few moments to tell you about how we’re bringing personalization back to Need for Speed. Personalization in Rivals is a feature we’re excited to be developing  because of its importance when playing in AllDrive. This is a new feature we’re bringing to the racing genre where you routinely encounter your friends on the open roads and will want to show off your vehicles... more.

Need for Speed Rivals is going to incite a street racing rivalry between cops and racers like never before. Players must risk everything and trust no one in a seamless racing experience that will redefine the genre when it hits next-gen consoles on November 19, 2013. See the rivalry in action in the new "Cops vs. Racer" trailer which debuted at the 2013 EA E3 Press Conference. Please note the e... more.

Electronic Arts, today announced Need for Speed Rivals, an action/racing game created by an inspired new development team, using a powerful engine and delivering next-generation gameplay. Need for Speed Rivals is being developed by EA’s newest studio Ghost Games, who bring new thinking and innovation to the Need for Speed franchise in partnership with the expert racing team at Criterion Games.... more.

Electronic Arts, today announced Need for Speed Rivals, an action/racing game created by an inspired new development team, using a powerful engine and delivering next-generation gameplay. Need for Speed Rivals is being developed by EA’s newest studio Ghost Games, who bring new thinking and innovation to the Need for Speed franchise in partnership with the expert racing team at Criterion Games.... more.

Think you’ve got the skills to pull off the perfect shift? Put your driving abilities to the test! After a six year absence from the Need for Speed franchise and in popular demand from the community, Drag Mode makes a triumphant debut in EA’s free-to-play action racer, Need for Speed World. To really kick-start Drag Mode, fans can visit the Car Dealer and hop into the driver’s seat of tw... more.

Receive Special In-Game Items and Currency by Playing Top Free-to-Play Games like Battlefield Heroes and Need for Speed World. With summer only a week away, there’s never been a better time to join the digital gaming revolution! Boasting a community of over 33 million free-to-play gamers, Electronic Arts today kicked off a week-long promotion for its diverse portfolio of free-to-play game... more.

Aeria Games, a leading global publisher of free-to-play online games, has now launched EA’s hit Need for Speed World on its global network, including a six-month exclusive third party launch in the growing territory of Latin America. Following the successful launch of Battlefield Heroes earlier this year, Need for Speed World is the second title Aeria Games has released from EA’s Play4Free ... more.

Beginning on May 17, racing fans from around the world will dial up the intensity of the driver’s battle with the all-new SHIFT 2 UNLEASHED “Speedhunters” content pack. The digital expansion offers players a whole new career path with new game modes, cars and tracks inspired by the expansive network of automotive photographers, journalists and drivers at Speedhunters.com. With 1.7 mil... more.

Get ready to rip up the road! Adrenaline junkies and speed fiends will find themselves on the wrong side of the law this November when they race for their lives in Need for Speed The Run from Electronic Arts. The hottest blockbuster this holiday is a game that takes players on a heart-pounding cross-country race from San Francisco to New York. Launching on November 15, Need for Speed The Run... more.