Kai and Charles Huang, the founders of RedOctane and brothers behind the multi-billion dollar Guitar Hero franchise, and Coleman Fung, philanthropist and founder of OpenLink, have announced a new venture to launch interactive fitness company Blue Goji. The company’s mission is to transform the cardio exercise experience through immersive gameplay, track activity towards personal fitness ... more.

Maybe I just don't get it. I prefer Coltrane to Cobain and musicians who focus on licks instead of looks. Guitar Hero for iPhone has admirable traits, not the least of which is the $2.99 starter-pack price. The touch-screen interface has novel aspects compared to a couple of other major players in the genre. But ultimately what you're playing is a hyper-slick variant of the ancient catch-the-bo... more.