We want to take a few moments to tell you about how we’re bringing personalization back to Need for Speed. Personalization in Rivals is a feature we’re excited to be developing  because of its importance when playing in AllDrive. This is a new feature we’re bringing to the racing genre where you routinely encounter your friends on the open roads and will want to show off your vehicles... more.

Game Director Ashraf Ismail walks you through the latest Assassin's Creed IV Black Flag next generation gameplay, as pirate and assassin Edward Kenway stealthily stalks his next target under water and through Havana. The new next generation footage follows the new assassin as he pursues an arms dealing Templar, showcasing the new diving bell and underwater environment, teeming with marine lif... more.

In this latest video join tech ops specialist Charlie Cole on a thorough debriefing of Sam Fisher’s most challenging mission and more. In Tom Clancy’s Splinter Cell Blacklist, players take on the role of lethal operative Sam Fisher who is armed with a new mandate to hunt down the masterminds behind The Blacklist, a series of escalating attacks on US interests. Faced with his biggest missi... more.

Today, Ubisoft announced that Nintendo’s popular video game heroes Mario™ and Luigi™ will make their debut appearance in Rayman Legends, the highly anticipated platformer developed by Ubisoft Montpellier. Exclusively available in the version for Nintendo’s Wii U™ system, players will be able to unlock skins for Rayman as Mario and Globox as Luigi after 20 minutes of gameplay. Rayman L... more.

Today, Ubisoft announced that Nintendo’s popular video game heroes Mario™ and Luigi™ will make their debut appearance in Rayman Legends, the highly anticipated platformer developed by Ubisoft Montpellier. Exclusively available in the version for Nintendo’s Wii U™ system, players will be able to unlock skins for Rayman as Mario and Globox as Luigi after 20 minutes of gameplay. Rayman Leg... more.

Unleash the perfect strike in Fifa 14. With all new features, Pure Shot and Real Ball Physics, get ready to net the most exciting goals in videogame history! Belt it like Gareth Bale or make it swerve like Luis Suarez. Fifa 14 is out on 24 September 2013 in North America and 27 September in Europe. Official Website: http://bit.ly/15mBL41 Pre-order: http://bit.ly/12Is21V Feature T... more.

This latest video offers a glimpse of the Engineers, a faceless and powerful enemy whose goal is to take down the United States. In Tom Clancy’s Splinter Cell Blacklist, players take on the role of lethal operative Sam Fisher who is armed with a new mandate to hunt down the masterminds behind The Blacklist, a series of escalating attacks on US interests. Faced with his biggest mission ... more.

Today, Ubisoft revealed its lineup of games for Gamescom, where attendees can get hands on demonstrations of a number of the company’s next-gen titles, including Assassin’s Creed IV Black Flag, The Crew and the Watch Dogs companion app. Ubisoft also plans to share details on a new next-gen IP currently in development during the show. Ubisoft’s Gamescom booth will be located in Hall 6, in... more.

Watch Dogs received more than 90 awards and nominations at E3 2013. In Watch Dogs, the city becomes your weapon and your enemies have nowhere to hide. In Watch Dogs, players will be immersed in a living, breathing and fully connected recreation of Chicago. Players will assume the role of Aiden Pearce, a new type of vigilante who, with the help of his smartphone, will use his ability to ha... more.

Liverpool Football Club has today announced a new three-year partnership with Electronic Arts that will make EA Sports the Club’s Official Football Video Gaming Partner commencing from the start of the 2013/14 Barclays Premier League season. Through the partnership, EA Sports will give Liverpool FC fans the opportunity to play Fifa 14 at Anfield for selected fixtures throughout the season. E... more.