Today, Ubisoft announced a collaboration with Complex Media and Ghet-O-Vision Entertainment / Shady Records / DGC / Interscope Records recording artist, Yelawolf, on the music video for his new song, No Hands, from his upcoming LP, Radioactive. Inspired by Ubisofts Driver San Francisco video game, the music video was shot at several of San Francisco’s landmark locations and features Yelawolf driving the real-life Driver car throughout the City by the Bay. A teaser video was released today, and the full music video will be released in the near future.
My aggression on the record matches perfectly with the attitude of the games main character, Tanner, said Yelawolf. So when Ubisoft approached me with the opportunity to work together on the video, it made all the sense in the world to find a creative way to pair the song and game together.
Yelawolf continued, I’m also a big admirer of old-school muscle cars and Driver San Francisco is loaded with them! It was dope to get behind the wheel of the real-life version of the car that’s in the video game.
In Driver San Francisco, gamers play as Detective John Tanner on a relentless manhunt for crime lord Charles Jericho. Early on in the game, Tanner suffers a terrible car accident and soon realizes he has acquired a new ability, called SHIFT, allowing him to freely roam the city and instantly change vehicles to stay in the heart of the action. In the No Hands music video, produced by Complex Media and directed by Erick Peyton, the SHIFT feature is showcased to seamlessly blend together the real and in-game worlds in a unique way.
About Yelawolf
Hailing from Gadsden, Alabama, Yelawolf earned his stripes after years on the underground hip-hop scene. The song No Hands is from Yelawolf’s upcoming major label debut album, Radioactive, dropping on October 25th, 2011.
Yelawolf – No Hands Music Video:
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