Activision Publishing, Inc. announced today that Treyarch’s Call of Duty: Black Ops has shattered theatrical box office, book and video game sales records for five-day worldwide sell through in dollars. The game established an all-new five-day worldwide sell-through record of more than $650 million, exceeding Activision’s previous five-day worldwide record of $550 million set by last year’s Call of Duty: Modern Warfare 2, according to internal Activision estimates.
“Call of Duty has become the first entertainment property in history to set five-day launch records for two consecutive years across all forms of entertainment,” said Robert Kotick, CEO, Activision Blizzard. “The title’s success illustrates the mass appeal of interactive entertainment as millions of consumers are choosing to play Call of Duty: Black Ops at unprecedented levels rather than engage in other forms of media. The number of people playing online and the number of hours they are playing demonstrates how online gaming has become a mainstream form of entertainment and certainly validates Activision Blizzard’s leadership role in online entertainment.”
“There are many reasons for the success of Black Ops, but first and foremost is the fact that our team at Treyarch delivered a truly awesome game, and in the process have established themselves as one of the most talented developers in the world,” said Eric Hirshberg, CEO, Activision Publishing. “There are millions of people all over the world engaging in this community. It’s our job to keep them coming back for more.”
In addition to beating all previous first-and five-day box office, book and video game sell-through records, Call of Duty: Black Ops set two new records on Xbox LIVE.
According to Microsoft:
- More than 5.9 million multiplayer hours were logged playing Call of Duty: Black Ops by end of launch day, November 9.
- More than 2.6 million unique gamers played Call of Duty: Black Ops in one day on November 9.
“With a record breaking performance on Xbox LIVE, home to the world’s largest Call of Duty gaming community, Call of Duty: Black Ops has already carved out its legacy as one of the biggest video games in history,” said Don Mattrick, president of the interactive entertainment business at Microsoft. “We congratulate our partners at Activision and Treyarch and are proud to continue offering the best Call of Duty experience to our 25 million global Xbox LIVE members by launching all Call of Duty map packs first on Xbox 360.”
