DoubleDutch, the leading provider of mobile event applications, today announced the release of Game Day, a new large-screen activity visualizer display that highlights influential attendees, upcoming sessions, and the most buzz-worthy happenings around an event or conference. At many large conferences, it can be challenging to consolidate the activity on the floor into one digital place and broadcast it for all attendees. Game Day solves that problem by drawing discussions and trends from the mobile event app, and translating that real-time activity onto the big screen.
Many events have a social media command center or central gathering area for attendees to discover what to do, where to go, and who to meet. Game Day is a fantastic addition to those areas, as it is instrumental in facilitating the discovery of new and interesting content. See how Game Day was integrated into the marketing strategy at the 2014 Annual Executive Conference for the Consumer Healthcare Products Association (CHPA).
Another benefit of Game Day is generating app awareness. When organizers invest time and resources into developing a mobile event app, they want to see high download rates and usage. Event marketers can use Game Day as an eye-catching promotional tool to drive awareness of the app, highlight promoted messages, and share schedule changes in real-time to attendees – whether they have the app or not.
“At our recent Annual Executive Conference, Game Day helped us make the most of our DoubleDutch event app by increasing engagement and interaction among our attendee base,” said Mary Leonard, associate director of marketing communications at the Consumer Healthcare Products Association (CHPA). “The visual experience helped drive further participation for attendees who had the app already, and the people who did not have the app downloaded it immediately to see what all the buzz was about.”
Game Day is a new way to highlight event content, important updates and exciting discussions taking place on DoubleDutch apps. The onsite display features a ticker of upcoming sessions, visualizations of the latest comments, photos and leaderboards, and instructions to download the app. Game Day comes included in the DoubleDutch platform, so organizers can generate social buzz, showcase influencers, and highlight app-generated content onsite in a beautiful visual that is branded to their event.
“Game Day provides an even bigger stage for attendees to interact with each other and share their thoughts about events in real-time,” said Lawrence Coburn, CEO and co-founder of DoubleDutch. “We’re continually brainstorming new ways to bridge the digital and real world at events, and Game Day is our newest entry into this arena.”