TabTale, a leading developer of interactive games and children’s entertainment for mobile devices, announced today that it has secured a licensing deal with AG Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, to develop and publish mobile apps based on the company’s popular brands for kids.
The first app being revealed is Care Bears Rainbow Playtime, which is now available as a free download on the Apple App Store, Google Play, and Amazon Appstore for iOS and Android smartphone and tablet devices.
“We’ve proven to be a global leader when it comes to the quality and reach of our apps for children, with 300 million downloads and counting,” said Sagi Schliesser, co-founder and CEO of TabTale. “American Greetings is an iconic company with highly regarded kids brands that many of us grew up with, and we look forward to bringing Care Bears and more to the next generation of kids who are preferring fun content on mobile devices.”
“Our brands have been winning the hearts of millions of kids for decades because of our ability to keep them fresh and relevant to each new generation, and today that includes going mobile,” states Derek Roberto, VP, New Media, AG Properties. “We’re thrilled to partner with TabTale, whose expertise in the kids’ mobile app space is sure to bring Care Bears to life through quality content and engaging features.”
TabTale currently reaches more than 25 million monthly active users around the world aged 2-14, around half of these MAUs coming from the US. Its most popular apps include Paint Sparkles and a series of games in the Doctor X and Baby franchises, which have driven more than 50 million downloads combined.
TabTale Website: http://www.tabtale.com
AG Properties Website: http://www.agpbrands.com
iTunes: https://itunes.apple.com/us/app/care-bears-rainbow-playtime/id859939173?ls=1&mt=8
Googleplay: https://play.google.com/store/apps/details?id=com.tabtale.carebears
Amazon: http://www.amazon.com/dp/B00KHRXHGA/
Care Bears Rainbow Playtime – Trailer:
